Ladbrokes is one of the biggest names on the UK gambling scene, and their distinctive red and white branding is instantly recognisable to both gamblers and non-gamblers alike.
One of the key factors behind Ladbrokes success in the online world is the fact that they already had a strong high street presence throughout the UK. With hundreds of stores lining the countries streets they’ve become something of a household name, and their TV and web advertising campaigns have only strengthened the sites’ reputation. If you’re looking for a trusted, and reliable online gambling site, you won’t go far wrong signing up with Ladbrokes.
One of the biggest attractions for playing at Ladbrokes is the sheer number of markets they offer, and aside from perhaps Bet365 you’ll struggle to find another bookmaker with more on offer.
We’ll cover that a little later on, but first, let’s take a look at the offers and features at the site.
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Popular Offers & Features
Ladbrokes offer a massive selection of offers and features, and below, we’ll look at some of the most popular, beginning with one of the most lucrative offers we’ve seen in a while.
Best Odds Guaranteed PLUS
Ladbrokes ‘Best Odds Guaranteed PLUS’ was an ambitious move for the company, but it’s proved to be a big success already, and has allowed punters to get even juicier odds.
With Best Odds Guaranteed PLUS, if you take a price on one of your bets, and the SP (starting price) is bigger, Ladbrokes will boost the odds to even higher than the starting price. For example, if you were to place a bet at odds of 7/2 and the starting price rises to 4/1, you’d actually get paid at 9/2, meaning a £10 bet would return an extra £5.
The feature has provided extremely popular with punters, and impressively, just one week after the promotion launched Ladbrokes Customers’ had pocketed an extra £100,000 from their bets; although it remains to be seen whether an increase in players betting has made it a profitable move for the company.
The exact price boost you get is pre-determined, and while there are some caps, in general it’s one of the best odds-boosting promotions we’ve seen; it’s miles better than a generic, bog-standard best price guaranteed offer that you would see on most sites.
Edit My Acca
Edit My Acca is a pretty intuitive promotion, and one that we’re yet to see replicated at other sites – making it a Ladbrokes exclusive.
Here’s how it works:
You are allowed to remove a selection, or multiple selections, from an active football accumulator. This is achieved by replacing your current bet with a new bet, only the new bet has the selection(s) that you wanted to change altered.
Where it gets really interesting, is that you can cashout your current bet as it stands, and use the total funds on the aforementioned new bet, meaning that if some of the event legs have already started/won, you can bet your new acca with much higher amounts of money.
While Edit My Acca isn’t offered on all bets, the vast majority do qualify, and you’ll be able to use the feature on any accumulator bet, which in Ladbroke’s eyes means doubles-bets or higher.
The Grid is Ladbroke’s name for their loyalty card. It offers punters and casino players a number of beneficial promotions and bonuses, and below we’ll look at some of the main perks. First though, let’s look at exactly what the Grid card actually is.
The Grid is not dissimilar to the Coral Connect card in that it allows you to share your balance between your online account and your in-store betting funds (i.e. the cash in your wallet); although The Grid has one main difference – it’s not a physical card. Instead, Ladbrokes offer it in the form of an app that features just like a plastic card would, the plus side being that it lives in your phone and doesn’t take up space in your wallet.
It functions as more than just a virtual debit card, however. Another cool function is that you can check the current status of any bets placed in store by opening the Grid app and inputting the long number found at the bottom of each bet slip. The app will then tell you whether the bet won or lost, and also give you the opportunity to cash out if you so desire.
It also lets you track your accumulators, and if you place your bets online or through the app, you’ll have a quick overview of how your acca’s are going wherever you are.
Possibly our favourite feature, however, is the ‘Transfer Cash’ feature. Say you place a bet in store and get a physical bet slip, if the bet wins you can use the app to transfer the winnings from the slip itself to your online account, instead of having to go to the store to collect your winnings.
Getting started is easy, simply download the Grid from the AppStore, or from the Ladbrokes website if you’re on an Android device, and the app then walks you through the simple set up process.
While initially displaying fury at Betfair for “fuelling corruption in sport” by operating an exchange, Ladbrokes had a sudden change of heart and opened their own betting exchange. Today, it’s become one of the most popular exchanges around, although of course it’s nowhere near as big as Betfair’s.
Ladbroke’s exchange allows punters to place bets and lay bets, which means you can act as the bookie and take bets from other players if you want to.
This allows you to (occasionally) find better odds than you would be offered from the bookmaker themselves, and is particularly useful for players who win frequently and have their maximum bet limit capped by Ladbrokes.
The exchange can be accessed via the ‘Exchange’ tab on the navigation menu of the website. If you already have a Ladbrokes account online then you won’t have to open a separate account to access the exchange, which is a perk for sure.
The Ladbrokes Website
Like many of the world’s biggest bookmakers, Ladbrokes have opted to focus less on design and more on the markets and usability of their website; and while it would definitely be nice to see a slightly more attractive interface, the site is incredibly fast and offers a host of perks and features – some of which we’ll cover below:
Ladbrokes offer all players the option to bet on the move thanks to their mobile app, which is available to download to both iOS and Android players.
iOS players simply need to open up the Apple PlayStore and search ‘Ladbrokes’. Once downloaded you can either log in or sign up and bet as normal – easy.
If you’re on an Android device, due to restrictions on online gambling apps from Google you’ll need to download the app manually from the Ladbrokes website. To do this, ensure that your phones settings allow ‘Apps from Unknown Sources’ and then head to the Ladbrokes website and navigate over to the ‘Mobile’ page. Once there you’ll see a link to download the app right away.
If you’re not an Android or iOS user then you can still log onto the website through your mobile internet browser, where you’ll enjoy a slightly stripped back but pretty comprehensive betting experience. You can even access the various other products which we cover below.
In-Play Betting Markets
In-play betting has grown quickly in popularity in recent years, and it’s now something you’d expect to see at any reputable bookmakers. In fact, in-play betting is becoming so popular that even the United Kingdom Gambling Commission published a recent piece on the betting practice, advising players when it can be a good idea and when it’s definitely something you should stay away from.
So, what is in-play betting?
In short it is betting on an event that’s already started. For example, if you were watching a football match then you could place an in-play bet on who you think would score the next goal. You have probably seen the Bet365 adverts that air at half time during televised matches encouraging you to do just this. In-play betting at Ladbrokes is safe, secure, and up to date; so you won’t find yourself faced with prices that are no longer available when you try to place your bet. Ladbrokes really have done a stellar job with their in-play betting.
To access the in-play markets, just click the ‘In-Play’ button found on the navigation menu and you’ll see a full breakdown of all the markets offered. There’s a ton of choice, ranging from Football to Basketball and Baseball; so it’s unlikely that you’ll be unable to find a market that suits your personal tastes.
Ladbrokes certainly aren’t holding back when it comes to their deposit and withdrawal methods, and offer one of the largest selections around.
Of course, this includes the common options like Visa and Mastercard Debit/Credit cards and Maestro cards, plus a selection of less well known EWallets and pre-paid cards; but Ladbrokes also offer PayPal to punters from the UK, ensuring you can get instant access to your cash when making a withdrawal.
Ladbroke’s aim to process all withdrawal requests within 24 hours, although during weekends and on Bank Holidays this may increase.
Once the bookie has processed your withdrawal you can expect to see it back in your chosen account within 1-5 days depending on which payment method you’ve opted to use. Remember though, if you want instant access to your cash you can use the Grid to take it out in store, just minutes after winning the cash in the first place.
Ladbrokes actually provide a really comprehensive well laid out FAQ section on their banking operations, and if you want to know more about the payment methods available to you or what the minimum/maximum limits are, just check the page and you’ll get in-depth answers to any of your queries right away.