Betfred are one of the largest bookmakers in the world, and unlike many of the internet’s other gambling websites, they’re one of the few who also operate high street branches. In fact, Betfred run hundreds of shops throughout the UK, which no doubt goes some way to explain why they are one of the most trusted brands in online gambling. This is proved further through their fair pricing, relatively low level of complaints, and the fact that the UK Government chose to sell them the nation’s bookmaker, Totesport, with Betfred enjoying exclusive rights to run pooled betting events until 2018.
Their high street success has been easily replicated online, and now, as well as the stellar sports betting section of their site, they also offer an online casino, poker facilities, and bingo rooms; so it’s clear that Betfred are serious about what they do, and are taken equally seriously by punters.
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Popular Offers & Features
Goals Galore is one of the most popular online gambling promotions in history, and Betfred are well known for it thanks to their high-profile advert campaign.
With Goals Galore the result of a football match doesn’t matter; the only important thing for the bettor is whether or not both teams score.
You just need to select the matches you want to bet on (from either a regular list or what’s known as a bonus list), and if both teams score in the matches that you pick you can win up to 1,350/1 on your bet.
So, if you think 7 teams from the normal list will score, you get paid out at 28/1, 8 teams pays out at 45/1, with 11 teams paying 200/1. This keeps increasing until you reach the top – which is a maximum of 15 times – and it’s a great way to spice things up a bit, and bet in a way that you wouldn’t normally be able to.
On the right-hand side of the homepage you will see two different sections; ‘Horse Racing – Next Off’ and ‘Football – Next Off’. These sections inform you of the next three events that are about to begin, providing you with a quick overview of what’s going on.
Click one of the events listed, and you will be taken to the market where you can view the different odds and bet types on offer. While it’s a little disappointing that Betfred haven’t managed to incorporate a quick bet feature into the Next Off sections themselves, it does provide a quick and simple way to access imminent events, and is very useful if you’re trying to balance a million things at once and want to know what you can bet on quickly.
Betfred don’t just offer sports betting facilities. In fact, they offer one of the largest online gambling product ranges we’ve ever seen, and one of the most popular areas of their site is the online casino.
Accessible by clicking the ‘Casino’ tab from the site wide navigation menu, the casino area offers hundreds of different games spanning a number of different categories, including Casino Table games like Roulette, Blackjack, and Baccarat; Video Slots, Video Poker games, and instant win titles. You’ll find titles from software providers such as Microgaming, NetEnt, and Playtech; and with over 600 different games to enjoy in total, there’s never a dull moment at Betfred, even if the sports markets are looking a little dry.
The Poker facilities at Betfred are also popular with thousands of players logged on at any given moment, trying their best to defeat their contemporaries and win big. Daily tournaments, regular cash games, and completely free to play freerolls are just some of the offerings in Betfred’s Poker Lounge, and players of all levels are welcome, with hundreds of games to enjoy.
That’s just a few of the products available, with some that we haven’t covered including Lottery Games, Virtual Games, Bingo Gaming, and a Live Dealer Casino.
Betfred offer two different VIP programs – VIP Sports and VIP E-Sports. In this post, we’re covering the sports promotion only, but you can find more details on the E-sports VIP scheme from the ‘VIP’ tab at the top of the navigation menu.
While the requirements to join the VIP program aren’t made immediately clear, the website does list the majority of associated bonuses and perks:
- A dedicated 24/7 mobile contact (i.e. account manager) who you can get in touch with at any time via email or phone.
- Your dedicated account manager will compile various special offers/bonuses exclusively for you, dependant on your bet-types and website preferences.
- Exclusive invitations to hospitality events (including horse racing meetings etc).
- Faster withdrawals processed in as little as an hour.
- Exclusive enhanced in-play offers – better odds on a wide variety of in-play markets.
- Exclusive competitions often with small fields, so a very good chance of winning.
Eligible players will be contacted in due course, although if you feel you should be a part of the scheme then you’re able to contact the VIP team via customer support to let them know.
The Betfred Website
Betfred may not have the best reputation when it comes to website design, but in recent years they have tried to improve their site’s usability; and in fairness to them they’ve been fairly successful, with the site now offering a relatively hassle-free betting experience.
Below, we look at a few of the main features that help to make Betfred the success that they are today.
Quick Market Navigation
Betfred allow all punters to easily find their way around the sports book thanks to their range of ‘Quick Bet’ navigational tabs. For example, on the home page you’ll see two navigation menus; the first is the site wide menu and this includes links to various areas of the site including: Sports, In-Play, Casino, Live Casino, Games, Poker, and Lotto.
Just below that is where things start to get a little more interesting, and the sportsbook specific menu allows you to access a few different markets and bet-types directly. At the time of writing, this menu includes: Horse Racing, Goals Galore, Double Delight/Hat-Trick Heaven, over/under 2.5 Goals, Premier League, Mobile Sports, and FAQs. Simply click one of the links from this menu, and you’ll be taken to the relevant page where you can browse through the different markets available.
The only thing we feel Betfred is really missing is a site wide search function, because while there is a search bar available on some pages, it’s nowhere near as effective as we have seen at other bookies, so this is something we’d like to see implemented in the near future.
One of the things that distinguishes a global online gambling website from their smaller competitors is the customer support service they offer. Far too often players are left in the dark when they’re having problems or experiencing technical difficulty.
Betfred’s FAQ section – found on the quick navigation menu we just covered – is one of the most comprehensive help sections we’ve ever seen, with hundreds of different articles providing guidance on everything from depositing and withdrawing, to troubleshooting. It gives clear, simple, step by step advice on questions like how to claim your cash, and cookies and so on.
The FAQ section itself is split into various different segments, and you can browse through by category if you wish – banking, account, technical support etc.
Betfred’s banking process is one of the easiest to use in the entire industry, and everything is managed from the ‘Cashier’ section found in the upper right-hand corner of your screen.
Some of the most popular payment methods include Visa and Mastercard Debit/Credit cards (as you’d expect at pretty much any bookie on the planet), Skrill, Neteller, and most notably, PayPal.
PayPal is extremely popular with punters from the United Kingdom as it’s completely free to use, offers instant deposits, and most attractively, instant withdrawals.
Once Betfred have processed your request the money will be available in your PayPal account in a matter of minutes. You can then withdraw it instantly thanks to PayPal’s instant bank transfers, or you can keep it in your PayPal account to use on something else – the choice is yours.
In terms of withdrawal limits, Betfred are incredibly generous, and it’s unlikely that your withdrawal request would ever exceed their daily limit. This is because it’s a whopping £500,000 – so unless you win a progressive jackpot playing a video slot, or hit it huge on a 14-fold acca, you’re unlikely to run into any issues here.
The Betfred brand is now synonymous in the gambling industry and has been around for a lot longer
than we would care to remember. Over the years it’s managed to transform itself from the high
shop brand it used to be, into a 21st century betting portal. We use the word portal because to just call BetFred a bookmaker these days, would do it an injustice. It’s apparent from the minute that you land on their site that it’s much more than is; the sites integration with its casino, poker, bingo and mobile sections highlight this fact.
Criticising the Betfred sports section is tough, but we have to be objective. The site is starting to a look a little dated. You only need to read through the reviews we have compiled on this site to see how many have undergone total transformations over the last few years. Betfred have certainly stuck with what they know and whilst there’s nothing majority wrong with it, it lacks that ‘wow’ factor that other sites have in abundance. Take their markets for example; you are greeted with a white background, basic black text and a box to highlight your pick. It’s just all a little dated and dull.
If you are someone who looks for substance over style, then you are in luck. The site excels in not
so much the range of sports on offer, but more the depth that they go into. It’s this depth which has managed to set them apart, even from the bigger bookmakers in the industry. But there is one sport that really defines Betfred and that’s football.
Betfred have been at the forefront of football betting for some time now and it’s through
innovations in betting markets such as Goals Galore, Double Delight and Hat trick Heaven. These
sorts of markets are new and engaging for its customers, and now you see a host of rival companies
offering similar markets. But Betfred remain the daddy for these types of bets and new markets, and
more often than not they are often the best priced for each.
On top of this Betfred have provided one of the best horse racing components of any site we have
seen; their Interactive Racecard. It’s ridiculous really the amount of information it holds. You can see the boring bits like colour of the silks, jockey name, trainer name, recent form and weights, but on top of that you can check the onsite predictor, information on previous head to heads between the horses and even a video of each horse’s last race. It’s so much more than a gimmicky feature on a betting site; it’s a real commodity for horse racing enthusiasts.