Below you’ll find a list of the latest enhanced odds offers sorted by date. Offers are added as they’re announced and tend to focus on larger events. Normally we see coverage for weekend games starting around Thursday and mid-week (if applicable) on Monday.
If none of the bets in the section above tickle your fancy, then you could always go for the more traditional type of offer – the sign up free bet. These betting offers dish out bonuses when you sign up and place a bet of your choice. Below you’ll find a list of our favourites, but you can see a larger list on our main betting offers page.
Included in this list are both bookmakers that also offer enhanced odds – giving you a choice of what type of offer you want to claim – as well as betting sites who don’t run welcome offers based on odds boosts, meaning that the free bet is your only option (but not necessarily a bad one).
What Are Enhanced Odds Offers?
On this site we’re concerned with one thing – getting you the best odds for your bet. Whilst to some people this simply means comparing prices at different bookmakers, or using betting exchanges to eek out a slightly bigger profit, this isn’t the only way of getting better odds.
For many years bookmakers have been offering temporarily enhanced odds. In fact walk down any high street in the UK and you’ll probably see a sign offering ‘Arsenal to win, now 5/4’ up from the normal evens – a ploy to get you through their doors and your money across their counters rather than a rival betting shop’s.
Recently these offers have taken on a new form, with high value odds up for grabs specifically upon sign up to attract new customers. The concept of offering significantly boosted prices for new customers first appeared back in 2015, and they give almost ludicrously high odds on selected bets. So, sticking with the example above, instead of 5/4 for Arsenal to beat Chelsea you’ll get 10/1.
So what’s the catch?
As they are only available to new customers you can only take advantage of these offers once with any single bookie, so you’re obviously not going to be able to claim them every day. There are, however, a number of sites who offer them, and if used wisely they can provide exceptional value. What’s more, most of the sites that offer these kinds of deals to new customers also tend to run regular price boosts for their existing customers, albeit not to the same degree.
You’re also not going to be able to bet whatever you like – the bookies aren’t stupid – so most of these bets are limited to £5 or £10. Some of the sillier bets have even lower limits such as £1, but these tend to be on ‘sure things’ such as 33/1 for Chelsea to beat Scarborough.
Many also give you a free bet if you lose, so even if your supposed ‘sure thing’ does somehow end up going down the drain, you’ll still get something else out of it.
Why are they offered?
Clearly these offers are massively in the punters favour, and generally speaking they will cost the bookie money as even if you lose, you win. So why on earth would they want to offer them?
The answer is simple; it’s to get you to sign up with them, it’s a loss leader. Or to put it another way, in order to gain your custom they’re willing to spend a bit of money to get your attention.
This concept isn’t new and is a common marketing tactic that takes place in many industries, not just betting. Supermarkets in particular are known for running promotions which they know they’ll lose money on in order to get you shopping with them; the hope that as well as taking advantage of the buy one get on free offer on chocolate digestives, you’ll also do your full weekly shop.
What do you need to know?
Generally speaking these offers are self explanatory – and that goes for both the new customer enhanced odds as well as the price boost type promotions that can be claimed by all customers. So, whilst each bookie is going to have their own way of doing things, the following is a quick guide to odds enhancements:
- Minimum & Maximum Bet – As we mentioned earlier you can’t take a barmy 33/1 shot and stick a grand on it. There will be limits as to how much, or how little, you can bet on a boosted price. Sometimes the offers are for a set amount, meaning that only a £5 bet will trigger the promotion, whilst any other amount won’t.
- Cash or Free Bets – Are the winnings from the bet paid as cash or free bets? Generally speaking a small bump in odds for existing customers is literally treated as a higher odds bet. Whereas many (but not all) of the new customer enhancements pay out the first part of the bet in cash i.e what you would have won at the regular odds, and the second part in free bets.